Hi, I’m Sue, a Product Designer who turns complexity into clarity. I lead with empathy, design intuitive experiences, and collaborate closely with product and engineering to bring ideas to life.

Hi, I’m Sue, a Product Designer who turns complexity into clarity. I lead with empathy, design intuitive experiences, and collaborate closely with product and engineering to bring ideas to life.

Hi, I’m Sue, a Product Designer who turns complexity into clarity. I lead with empathy, design intuitive experiences, and collaborate closely with product and engineering to bring ideas to life.

What I do

UX

I turn complex workflows into seamless user journeys through thoughtful, user-centered design. Grounded in empathy and guided by iteration, I design with purpose and clarity.

UI

I design clean, accessible interfaces with strong visual hierarchy, making products easier to use and faster to build. I create and maintain design systems and pattern libraries that drive consistency and speed up delivery.

Research

I uncover actionable insights through usability testing, workshops, and mixed-method research. My findings drive better product decisions and help teams stay aligned with real user needs.

Selected work

UX/UI

UX/UI

Tax and accountancy B2B cloud-based SaaS solutions. End-to-end customer journeys, research, testing and effective UI design.


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UX/UI/Visual

UX/UI/Visual

Challenger sales site replacing the legacy site, focused on end-to-end customer journeys and flows to increase conversions.


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Product Design

Product Design

Website redesign, focused on improving the user experience and simplifying the customer journey from landing to conversion.

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UX/UI/Digital

UX/UI/Digital

E-commerce design for the B2B/B2C platform focused on improving customer journeys, expanding market reach and increasing profits.

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More use cases coming soon.

Let’s work together!


sue@spillay.co.uk

Let’s work together!


sue@spillay.co.uk

Let’s work together!


sue@spillay.co.uk

Available for mentoring and coaching

Available for mentoring and coaching

Available for mentoring and coaching

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spillay.co.uk, 2025®